Profile
Welcome to my resume portfolio site!
I am an innovative, creative marketing, leadership and sales professional that is passionate about creative sales solutions, marketing, and branding.
As a visionary with an entrepreneurial spirit and business mindset, I am innovative, energetic, hardworking, and able to bring a creative approach to problem solving. I strive for continuous improvement and maximize performance through a results-driven approach, both in existing channels and new channels and techniques, transforming obstacles into profitable solutions.
As a strategic leader and brand innovator, I have experience hiring, leading, creating and working collaboratively with marketing and sales teams. I am flexible, adaptable, organized, reliable, eager to learn new skills and have great time management, which is important when working together.
My experience includes but is not limited to; executive leadership, being a strategist for creative ideation, managing and growing sales, marketing programs, events, creative, operations, strategic sales, account management, marketing, project management, financial modeling, working with marketing and sales in areas of beverage, tech, food, retail, biotech, pharmaceutical, and more.
Within this site you will gain a broader scope of what I have to offer through my experience, education, and portfolio images.
I happy to answer any questions and look forward to discussing how I can be a fit for your company.
Sincerely,
Jolene
Resume
Resume
Education
Auburn University
BA - Mass Communications - Graduated Summa Cum Laude
Columbia University - School of Business
CMO - Chief Marketing Officer Executive Program
Continuing Education - Certifications
Design - Lynda
Branding - Lynda
Marketing - Lynda
Marketing in a Digital World - Coursera
Adobe Courses
The Science of Well Being - Coursera
Wine Tasting: Sensory Techniques for Wine Analysis - Coursera
Clients & Global Experience
Clients Worked With
Consumer Brands; General Mills, Perdue Farms, Toyota Racing, Honda, Reynolds American
Tech Brands; Nvidia, Dell, HP, IBM, Lenovo, Marvell
Pharmaceutical Brands; Allergan, Amgen, GSK, Lilly, Abbott, J&J, Genentech, Salix
Beverage Brands; Pernard Ricard (Absolut Vodka, Avion Tequila), Trinchero Family Estates & Sutter Homes (Amador Whiskey, Tres Agaves Tequila & Mixers, Hanson Vodka)
Global Experience
Teams in India and China
Employment & Experience
CLEAResults
Marketing Portfolio Manager - Energy Trust of Oregon
2023 - Present
Theory Brand Agency
Director / VP Sales & Marketing
2014-2022
Created a successful branding, marketing and design agency that helped companies (Sutter Homes Winery, Pernod Ricard, Reynolds American, Perdue Farms, and more), brand marketing teams and sales teams with the elements necessary to create and promote their brand:
- POS catalogs, GWP custom product, direct mail campaigns of 3+ million pieces, API calls, and marketing events.
- Design, websites, custom branded merchandise, and promotional products.
- Managed vendor, agency, client relations and strategic partnerships.
- From 0 to 3+ million in sales in first year leading to sales of over 6+ million in year over year growth. Surpassed growth on one account by over 300% due to creative ideation, direction, and procurement of custom goods.
- Managed and developed on premise / off premise marketing programs – inception through delivery.
- Graphic design, print collateral, custom packaging, and marketing materials.
- Oversaw creative direction on brand creation and rebrands for new businesses and fitness franchise.
- Budget creation/management and team leadership.
- Developed high impact client marketing plans, presentations, and QBR’s presented to procurement and leadership teams at fortune 500 companies.
- Led strategic vision and creative direction for a fast-growing beverage brand and #1 mixer in the category.
Broadview Entertainment & Arts University
Adjunct Professor - Branding and Marketing
2016
Created a branding and marketing course that educated graphic design students the art of Branding and Marketing.
- Created agenda and course content on branding from print to promotional across all mediums.
AM3
Vice President, New Business Development
2011 - 2014
VP of business development responsible for the execution of corporate sales objectives to achieve annual gross revenue targets and building the book of business.
- Strategy, planning & execution of product marketing, on-pack, in-pack and GWP campaigns.
- Oversaw and directed sales strategy, marketing objectives, PR, and company meetings.
- Worked directly with Fortune 500 accounts to grow marketing promotional objectives.
- Grew company from 300k to 4.5+ million in the span of 2 years. On-boarded 25+ new clients to achieve over 300% organic growth.
- Provided strategic leadership, mentoring and clear direction to team.
- Product development and project management and tracking.
- Planned, developed, and managed merchandising projects with clients and their advertising agencies.
- Developed and implemented internal marketing plan and materials.
- Created and presented client presentations and Quarterly Business Reviews.
- Helped design and implement company rebrand, website and social media outlets.
- All hands-on deck approach: Billings, Purchase Orders, Invoicing, Order Entry, Training, Sales, Marketing, and all day-to-day business that helps to achieve growth.
Bensussen Deutsch & Associates, BDA
Client Services Sales Director - Promotion
National Account Manager - Promotion
2005-2011
Client services director responsible for overseeing national medical division sales team and client relationships with key pharmaceutical accounts, while forecasting sales, marketing, and new business growth, and developing product marketing strategies that provided innovative and value-add experiences across segments, brands, and product lines. Fortune 500 accounts within the medical division, including Allergan, Amgen, J&J, GSK, Lilly, Abbot and more. Consumer brands worked with included General Mills and Toyota.
- Achieved personal sales goal of $6 million and team sales goal of over $13+ million.
- Hired, trained, mentored, and managed a team of 8 Account Managers and National Account Managers.
- Oversaw and directed sales strategy and marketing objectives for Fortune 500 pharmaceutical accounts, including Abbott, Allergan, Amgen, Genentech, GlaxoSmithKline, Johnson & Johnson, and Lilly.
- Worked cross-functionally with Sales Operations and Brand Marketing to procure products domestically and globally. Forecasting and Budgets as well as employee hiring and reviews.
- Trained and led a team to meet and exceed a set sales goal, while maintaining operating expenses.
- Product design and development.
- Developed business plans, marketing strategies, projections and forecasts resulting in new growth and brand presence.
- Captured 90% of the business in each account, securing exclusivity for BDA.
- Conducted extensive product and market research to strengthen client brand and/or sales.
- Exceeded sales goal by more than 30% by uncovering new business.
- Secured exclusivity on several accounts due to relationships built from customer service, quality, and reliability.
- Newcomer of the Year 2005, Achievement in Excellence 2006, Employee of the Month 2007 & 2008.
Mylan Bertek Pharmaceuticals
Territory Sales Manager
2002 - 2005
Pharmaceutical Sales Representative promoting 5 products to Dermatologists, Neurologists, Pediatricians, Gastroenterologists, Internists and Family Practice.
- Increased sales, built relationships, managed monthly inventories, created target routes and gained understanding of coverage and reimbursement.
- Increased ranking from 17 to 3 within 13 months, sales by 47% within 2 months, and by 56% within 6 months.
- Increased market share by 3% within 6 months and by 9% in 11 months.
- 2nd quarter in territory met quota by 124% on one product and 123% on another.
- Increased sales on one product by 207% and another by 200% within 8 months.
- Chosen to be a team lead for division, field point person and trainer.
- Increased sales, built relationships, managed monthly inventories, created target routes and gained understanding of coverage and reimbursement.
Recognition
Graphic Design Awards
Salt Lake City Arts2017
Women Giving Back in the Community
Oprah Winfrey and Crocs Cares2012
Rookie of the Year Sales Award
BDA2006
Chairmans Club Award Recipient
Mylan Bertek2005
President's Advisory Board Member
Mylan Bertek2005
Achievement in Excellence Award
Mylan Bertek2005
Territory Sales Manager Award Recipient
Mylan Bertek2004
Training Award Recipient
Mylan Bertek2004
Newcomer of the Year Sales Award
Mylan Bertek2004
National Contest Award Recipient
Mylan Bertek2003
Employee of the Month 4x
Mylan Bertek2003
Summer Sales Award Recipient
Mylan Bertek2002
Software Skills
Skills
- Strategic Marketing / Planning & Innovation
- Brand / Content Strategy / Development
- Marketing Automation / Campaign Strategy / Execution
- Public Relations / Social Media Strategist
- Event Management
- Go to Market Research / Planning /Messaging
- Brand Steward / Visionary
- Website Strategy / Messaging /Development / SEO / SEM
- National Account Management
- Project / Program / Product
- Management
- Customer Segmentation
- Thought Leadership / Vision / Goal Setting
- Cross-Functional Team Leadership
- Customer Centricity / CRM
- Training / Leadership / Mentorship
- Negotiations / Contractual Partnerships
- Strategic Sales
- Creativity / Persuasion
- Emotional Intelligence Adaptability
- Execution & Results
- Account-Based Marketing Strategy /Program Development
- Collaboration/Communication
- Supply Chain / Channel Strategies
- Go-to-Market Strategy
- Strategic Enterprise Transformation
- Merger / Acquisitions
- Collaborative Thought Leadership
- Influence / Resilience / Integrity
- Conflict Resolution / Compliance
- Continual Process Improvement
- Operational Assessment / Excellence
- Business Process Management
- Digital Transformation
Social Media
Signature Strengths
Recent Books Read
Certifications
- Marketing Content Strategy
- Fashion Apparel Masterclass
- Developing a Style Guide
- Foundations of Typography
- Logo Trend Report
- Social Media Marketing for Small Business
- Advanced Branding
- Branding Fundamentals
- Creating and Adapting a Logo
- Design Aesthetics for the Web
- Foundations of Branding for Designers
Volunteer Work
Ballet West
Design Work
2022
Broadway Lofts HOA Board
Vice President
2017-2022
The Pink Effect - Non Profit
Founder & Organizer
2007 - 2014
Guest Speaker
Salt Lake City Entrepreneurs
2008
Guest Speaker
Wake Forest University Entrepreneur Program
2006
Portfolio
Portfolio
Testimonials
Testimonials
Creative force to be reckoned with! I have had the fortune of working with many talented people and Jolene ranks at the top. Extraordinary relationship builder with clients and has a strong…
Smart, strategic, vivacious, interesting and customer focused. Creative and resourceful and a great team player. I love the moxie and determination to get the job done.
I have worked with Jolene at Theory Brand Agency for 14+ years. They are creative, quick to respond, on budget, on schedule and come up with great ideas to help assist me…
Talented and creative. Jolene gives 100% to every project and the results are never less than fabulous! Really connects with clients and understands that each is unique and deserving of a fresh…
Creative, driven and always a pleasure to work with. Jolene is one of our most reliable and best distributors in business.
I worked with Jolene for 7+ years and have known her for almost 15 years. Professionally, she is a partner, an ally, and a leader. Jolene is able to win over difficult…
Working from home made us need to up our marketing game to Expert Level and only Jolene at Theory Brand Agency was able to help us execute our non-traditional ideas. This custom…
Working with Jolene at Theory Brand Agency is a pleasure. Jolene & team is able to capture the essence of our brand, while coming up with creative ways to bring our programs…
Good evening team Theory, The feedback for the price sheets, Feel the Rush Guarantee, and the Collateral board has been nothing but amazing and it’s next level. We can’t thank you enough…
“I often go to Jolene and her team with an idea and a vision of something that I’d like to accomplish. Jolene is able to leverage her experience to calmly listen, ask…
Thank you for teaching me the value of a Brand. Sad to say but years ago I was one of those people who looked at a Brand as a logo and what…
Professional, classy, informative, integrity is the best way to describe Jolene. She is dedicated to the welfare of the client. If she says she will do it, then you can count on…
Jolene has always been professional and easy to work with. I was responsible for obtaining promotional items for an internal staff of nearly 500 and she took care of everything. Extremely creative…
Exceptional, creative professional. Constantly looking for innovative ways to improve outcomes to any problem. Persistence and tenacity make her a positive force to work with.
Detail oriented professional who always puts the needs of clients first. Creativity and delivering of superb products consistently exceeds expectations.